In 2022, I realized I wanted to break free from the conventional path and become self-employed, creating something meaningful that would resonate with my passions and values.

My journey started in a rather unexpected way. After a long day at work, I would often retreat to my creative space and design clothes just for myself—more of a hobby, really. I was simply curious to see what I could create. To my delight, my friends began to take notice, expressing genuine interest in the pieces I made. Their encouragement lit a spark within me, leading to a realization: I wanted to transform this passion into my own brand.

When it came to naming this venture, I knew I wanted something deeply meaningful. I envisioned a name that would carry my legacy. I played with my family name, Rogoza, but nothing felt quite right. Then, drawing from my nine years as a vegetarian, I combined “veg” from "vegetarian" with “ro” from my last name. And just like that, "ANNAVEGRO" was born! I was overjoyed to discover that this name was available on all social media platforms, allowing me to share my vision with all of you.

One day, I delved into research, discovering the profound impact our choices can have on our planet. It became clear: I wanted to create a sustainable brand that prioritizes ethical practices and thoughtful details in every piece we offer.

This realization led me to my first and only love - premium quality linen. I embraced this beautiful fabric, not only for its luxurious feel but also for its sustainability. Linen embodies the essence of timeless elegance and practicality, and it aligns perfectly with my vision of creating a collection that honors our planet.

At AV, we believe that fashion should tell a story—your story. Each piece is crafted with care, woven from the finest linen, and designed to empower you on your journey. We invite you to join us in this mission, celebrating style that respects our world and encourages personal expression. Together, we can make a difference, one garment at a time.

Thank you for being a part of our journey. Here’s to sustainable fashion, heartfelt connections, and embracing the beauty of life.

Xx Anna